Getting accepted to quality craft shows requires strategy and preparation. The best shows receive many more applications than they can accept. Here is how to improve your acceptance rate and make the most of the shows you get into.
Finding the Right Shows
Research shows in your region and beyond. Use directories like Craft Show Festival Directory and Artists and Craftsmen Directory. Local chamber of commerce websites list regional events. Facebook groups for craft sellers often share application opportunities. Word of mouth from other vendors provides insider information about show quality.
Evaluating Show Quality
Attend as a visitor before applying as a vendor. Observe attendee demographics, average purchase amounts, and overall atmosphere. Ask vendors about their sales and whether they would return. Consider booth fees relative to expected sales – a fee exceeding 20-30% of potential sales is too high for most shows.
Creating a Strong Application
Professional Documentation
High-quality photos of your products and booth display are essential. Include lifestyle shots showing products in use. Professional booth photos demonstrating presentation skills.
Consistent Branding
Your application materials should reflect consistent branding. Use the same logo, color palette, and messaging across all application materials. A cohesive brand presentation signals professional maturity.
Social Proof
Include reviews and testimonials from previous shows. Highlight any press coverage or notable collaborations. Show evidence of a following – social media numbers, email list size.
What Jurors Look For
Quality and craftsmanship of products. Visual presentation and booth display. Uniqueness – avoiding too many similar vendors in the same category. Cohesive product line rather than random collections. Professionalism in all application materials.
After Getting Accepted
Confirm receipt of acceptance and any deadline requirements promptly. Pay booth fees early – early bird discounts are common. Plan your booth display in advance – know exactly what you are bringing and how it will look. Prepare sufficient inventory – running out of stock early means lost sales. Bring a point-of-sale system accepting cards.